Technology in the School Health Office | Social Media
Social Media-What is it?
Social media includes web and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. They allow creation and exchange of user-generated content.
In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook, LinkedIn, YouTube, and blogging. Some common icons used for social media are shown here.
"The use of social media is expanding exponentially as the number of social media outlets, platforms and applications available continue to increase. Nurses use blogs, social networking sites, video sites and online chat rooms to communicate both personally and professionally with others. These social and electronic media tools have tremendous potential for strengthening personal relationships and affording nurses a valuable opportunity to interface with colleagues from around the world, but also carry the risk of inadvertently revealing private and confidential patient information. In light of the proliferation of social networking, as well as the instantaneous nature of this medium, it is essential that nurses remain mindful of employer policies, relevant state and federal laws, and professional standards regarding patient privacy and confidentiality and its application to social and electronic media." ~ National Council of State Boards of School Nursing (NCSBN)
Health Communicators Social Media Toolkit -This CDC site provides guidance on integrating social media into health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from determining which channels best meet your communication objectives to creating a social media strategy, such as blogs, video-sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.
NCSBN has created a variety of new resources to educate nurses about professional boundaries in a social networking environment.
- A Nurse’s Guide to the Use of Social Media NCSBN White Paper Released August 2011-Provides guidance in using social media in a professional and ethical manner which protects patient confidentiality.
- A Nurse’s Guide to the Use of Social Media - Brochure is available for download. Printed copies of the brochure are offered free of charge.
- Social Media Guidelines for Nurses Video - Offers dramatization of potential scenarios of inappropriate social media use and highlights important concepts about the proper use of social networking in professional situations. The video is also accessible on YouTube.
Social Networking and the Nurse-The American Nurses Association (ANA) provides guidance on using social networking media in a way that protects patients’ privacy, confidentiality and inherent dignity. This publication is available as a downloadable, searchable PDF, which is compatible with most e-readers.
"ANA’s latest cutting-edge e-publication, provides guidance to registered nurses on using social networking media in a way that protects patients’ privacy and confidentiality. The publication also provides guidance to registered nurses on how to maintain, when using social networking media, the nine provisions of the Code of Ethics for Nurses with Interpretive Statements, the standards found in Nursing: Scope and Standards of Practice, and nurses’ responsibility to society as defined in Nursing’s Social Policy Statement: The Essence of the Profession."
- Fact Sheet -Navigating the World of Social Media-Provides a quick overview of social media benefits and risks.